Samantha Serrer brand strategist and studio cat working on couch
ABOUT ME

Hi, I'm Sam.

Designer,

art director,

and lover

of all

things

small biz.

I help service-based business owners and personal brands elevate their visual identity and reach their ideal client through compelling storytelling and beautiful visuals.
Over a decade of experience designing brand and marketing materials for service-based businesses.

12+

YEARS OF EXPERTISE
With a proven track record of producing successful outcomes across multiple industries.

100+

PROJECTS DELIVERED
Dozens of happy clients and successful projects.

30+

SATISFIED CLIENTS
MORE ABOUT ME
MORE ABOUT ME
SERVICES

Brand development for when your logo is getting in the way of your growth.

Your brand should be a beacon for your target audience. If you find it's no longer attracting the clients you want, it may be time for a change.

You don't just need a logo. You need a strategy-informed brand that speaks to your ideal clientele, stands out in a saturated market, and helps your business reach the next level.

Branding

Strategy-driven brand design that allows you to reach your ideal client in a saturated market. Covering logo design, strategy, stationary, templates and brand guidelines.
DETAILS
DETAILS

Graphic Design

Beautiful, brand compliant design work to elevate your visual identity and create a consistent brand experience across your print materials and digital assets.
DETAILS
DETAILS

Strategy

Comprehensive brand and digital strategy to create a seamless customer experience and position you as the industry expert you are.
DETAILS
DETAILS
SERVICES
SERVICES

Strategy Informed Brands for

Purpose Driven Businesses

THE WORK

Explore the work.

The best brands don't just look good; they make you feel something. I strive to build brands with heart, strategy, and a deep sense of purpose. Take a look around and imagine what’s possible for your business.
Boutique Brokerage Rebrand
Boutique Brokerage Rebrand
A boutique brokerage rebrand in one of Toronto's most prestigious neighbourhoods
Art Deco Inspired Personal Brand
Art Deco Inspired Personal Brand
Building a business brand with growth in mind
Simple and Elegant Personal Brand
Simple and Elegant Personal Brand
Creating an AD inspired brand that proves neutral doesn't mean boring
Property Developer Brand
Property Developer Brand
Brand Development for a Toronto-based property developer
THE WORK
THE WORK
TESTIMONIALS

Find out what my past clients have to say.

Hear it first-hand from happy clients who have felt supported and understood throughout the design process.
Houseplants in front of window
Quotation Mark Khaki Green

Sam truly understood the essence of my brand and brought it to life in a way I could never have imagined.

CC - Founder
Brand Strategy and Design
Houseplants
Quotation Mark Khaki Green

To say I'm blown away is an understatement. You truly understood my vision and delivered pure magic. Thank you!

JS - Wellness
Branding Services
Succulent
Quotation Mark Khaki Green

You did your research and read me really well. I especially love the colour palette and brand statement. You nailed it.

CA - Real estate
Branding Client

Let's create something together.

BOOK A CALL
BOOK A CALL